H432: Campus Health Marketing Portfolio

IU CAMPUS HEALTH

ePortfolio: Health Care Marketing Plan

This artifact is a Health Care Marketing Plan completed for PBHL-H432: Health Care Marketing. Throughout the semester, I developed a comprehensive marketing plan for IU Indianapolis Campus Health, focusing on increasing student awareness, improving utilization of services, and strengthening engagement through public relations, social media, budgeting, and evaluation strategies. This project allowed me to apply healthcare marketing concepts learned in class to a real-world campus health organization while developing skills in research.

CLICK ON THE IMAGE BELOW TO CHECK OUT MY MARKETING ePORTFOLIO!

What I learned

I chose this assignment for my portfolio because it is one of the projects I am most proud of and one that best showcases the skills I have developed throughout my academic journey. I spent a significant amount of time researching, planning, and creating this health care marketing plan for IU Indianapolis Campus Health, which challenged me to think critically about healthcare services from both a business and consumer perspective.

This project is meaningful to me because it highlights both my creativity and the skills I have developed through my academic and extracurricular experiences. I enjoyed creating posters, flyers, and marketing materials for this project as it reminded me of my role on the Media and IT Committee at my church, where I helped create visual content and communication materials to engage members of the community

Program Competencies

Demonstrate effective written communication and oral communication skills.
Demonstrate behaviors that align with ethical, legal, and professional standards.
Describe the structure and functioning of health delivery, public health, and health services organizations and the importance of a population health perspective.
Apply quality, strategic planning, management, organizational behavior, marketing, and human resource theories and tools to manage organizational resources, confront industry challenges and improve outcomes in health organizations.
Apply data and health information technology to inform organizational performance and decision making.

Back

IU CAMPUS HEALTH

ePortfolio: Health Care Marketing Plan

What I learned

Program Competencies

​Demonstrate effective written communication and oral communication skills.

Demonstrate behaviors that align with ethical, legal, and professional standards.

Describe the structure and functioning of health delivery, public health, and health services organizations and the importance of a population health perspective.

Apply quality, strategic planning, management, organizational behavior, marketing, and human resource theories and tools to manage organizational resources, confront industry challenges and improve outcomes in health organizations.

Apply data and health information technology to inform organizational performance and decision making.

Demonstrate effective written communication and oral communication skills.